Floris van Geel

Drupal entrepreneur @ 040Lab

Talk

  • Community engagement, our marketing problem

    Drupal is historically a successful CMS in the web where it comes down to complex content models, proper revisions and multi-language with a fine graded access control.
    This leads to a lot of prominent solutions, in the corporate world that can compete with Adobe and SiteCore, as well as smb Swiss army-knife solutions for hobbyists and SME.
    Now with decoupled and hipster frontend frameworks we seriously have a popularity problem.

    In Drupal Europe at the local associations round table we’ve seen the importance to use the knowledge of local association to make the Drupal marketing initiative work, with other initiatives and sharing knowledge. A lot of quick wins as well as long term visions where explored and initiated. This session won’t deep dive into all of those but highlight a few and some pointers to get you engaged.

    So the next logical step would be use marketing automation, something that could raise some eyebrows within certain parts of our community, although drupal.org uses third party proprietary solutions in order to engage “clicking individuals” to become happy contributors.

    So our next challenge is to embrace Open Source marketing automation, where mautic comes into play, it already has a Drupal module and is the only fully integrated alternative available and really good :)
    From here on we’ve seen with lcd and drupalchat that only collaboration works sustainably.

    Audience: Site builders, business owners, developers.